Customer Reviews:
 Fascinating insight into the development of the top brands! March 19, 2003
24 out of 26 found this review helpful
As a professional working in this field, I found it fascinating to gain an insight into how top branding consultants approached their projects, and a 'look-behind the scenes' of how top brands have come into existence. The book really works because we get to see how the brands developed through the design process and how the brand designers approached the various briefs and tasks. 'Branding' is a piece of design in its own right, and packed full of gorgeous graphics, typography and logos. A must for everyone involved in this industry, and offering a lot more than your typical art & design 'coffee-table book'!
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