Design Shop
Search Advanced Search
 Location:  Home » Graphic Design » Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design  
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

 enlarge 
Authors: Jill Butler, Kritina Holden, Will Lidwell
Publisher: Rockport Publishers Inc.
Category: Book

List Price: £27.50
Buy New: £15.49
You Save: £12.01 (44%)



New (10) from £15.49

Avg. Customer Rating: 4.0 out of 5 stars 11 reviews
Sales Rank: 6120

Media: Hardcover
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 2.2
Dimensions (in): 10.2 x 8.7 x 0.9

ISBN: 1592530079
Dewey Decimal Number: 745.403
UPC: 080665300790
EAN: 9781592530076
ASIN: 1592530079

Publication Date: March 2, 2007
Availability: Usually dispatched within 1-2 business days
Condition: New. SKU 1592530079. Mint Condition - with immediate next working day shipment from the UK to anywhere in the world.

Customer Reviews:   Read 6 more reviews...

1 out of 5 stars Three strikes in one attempt..   June 6, 2008
 0 out of 9 found this review helpful

If the authors knew anything /at all/ about usability, increasing appeal or design decisions, they would've come up with a significantly shorter title.

I would never consider buying this book.



5 out of 5 stars Design with reason   May 22, 2007
 6 out of 7 found this review helpful

A fantastic book that serves as an introducer to governing theories and principles in all aspects of design, from Gesalt to Fitt's Law laid out in a way that means the information is immediately accessible within seconds without the need to read a tome of text. If you want to add more reason to your work and feel like your skills are without depth of knowledge, this book will help you justify those decisions where 'you just did it because it looks right (but cant explain why, to yourself or your peers)' and help you understand why other solutions you come up with don't receive the same praise.


5 out of 5 stars Simple and direct   March 7, 2007
 7 out of 9 found this review helpful

Altough the aesthetics of this book are on the "cold" side and in may ways not in keeping with the information, I think that this is a super book. Any designer should read this book and consider the information, too many books are more interested in the "look" rather than the content. It makes you look more deeply into why some things work and why other don't. Simple to read and understand. I do know what another read said by it being like a school book, but look past that and you will have learned, which is the whole point of a book like this, is it not!


5 out of 5 stars Fantastic Book   December 13, 2006
 3 out of 6 found this review helpful

This book is fantastic for all people who are either studying some kind of design subject at University (like myself) or even if you are already a designer.

The books simple layout, easy to understand text and references to popular culture and popular products/companies (such as Google, Yamaha and Lionhead Studios).

This book also presents design ideas that you would not have otherwise thought of. Such as the 80/20 rule and Ockham's Razor.

Overall, I give this book 5/5.



5 out of 5 stars All the concepts you'll ever refer to   September 27, 2006
 9 out of 10 found this review helpful

This is a compendium of concepts, ideas, movements, buzzwords, that cover an enormous range - from Occam's Razor to the 80/20 rule - but which all contribute to design thinking. Depending on where you're coming from you'll find some of the content very familiar and obvious, but other parts will have you saying "Ah, so that's where that comes from" while others will be concepts you've never come across before. The joy of it is that everyone will find different principles familar, interesting, new, relevant, etc.

The book is beautifully produced, easy to refer back to and a pleasure to read.

It would be fun to see a linked web site that solicited ideas for inclusion in a second volume. My personal vote would go to Pattern Languages, inexplicably missing from the original. This is my only point of argument with this lovely book.



Design Counts